Guerilla. The wave of the future

FYI: First of all, I was all done this post when my internet decided to crash, so here it is again... Not pleased! Apparently the SAVE NOW button, does not, in fact work. 

Anyhow...

Guerilla marketing. What an interesting and unique way to send a message to the target audience without seeing it on the TV or reading it in a magazine. It's a fast growing media that will soon move it's way into the traditional forms of advertising.

What's so great about it is that is original. Most of the time, the idea has not been done and the agency that thought it up is the first to have done such a thing, which in a world like advertising, you can't say you've done very often. It's also a way for agencies to out-do themselves and think of more interesting things to do, but also a great way to stand out from their competition.

Guerilla advertising/marketing can be something very simple from a large brush combing telephone wires or intensely complicated like a billboard of paint cans spilling down the wall and onto a few cars beneath. It can be something shocking like a garbage can say "waa waa" to making everyday objectives, like a tree, into a carrot.

Basically, guerilla advertising can be anything that you make it. It can be as simple as you want or as complicated as you want. But one thing is for sure, it's going to get you noticed.

By chance, last week I found an interesting example of guerilla marketing that Disney put out. It was a simple robot that was roaming the streets of LA, promoting their newest animated film, Wall-E. The "live" Wall-E was moving, speaking, and interacting with the growing crowd around him. Since I am a huge fan of the movie, I found this very interesting and would have loved to have seen him! You can see him on YouTube, its pretty awesome.

In all, I love guerilla marketing. I think it is one of the most creative forms of advertising and is only going to get bigger and bigger, and everyone will start to do it. I can only hope that when I grow up and get into the big, bright world of advertising that I am so lucky to work on a guerilla marketing campaign. Or even, just see one with my own eyes. I'll take whichever comes first!